CTV Advertising / Connected TV
Once again, television has proven to be a game changer for marketers. In recent years, connected television (CTV) has seen a rise in viewership worldwide thanks to its instant access and convenience. This rise is attracting the attention of advertisers looking to reach a growing customer base.
The appeal for advertisers is obvious. CTV combines traditional TV and Internet functions and transforms your TV set into a new performance channel. Advertisers now benefit from higher visibility, measurability, lower costs and better targeting compared to terrestrial TV. With the increasing saturation of mobile, CTV is emerging as a promising new channel.
The development and accessibility of CTV will further increase this appeal as advertising spend in the US is expected to increase by almost 20% annually. According to eMarketer, mobile continues to dominate, but CTV is closing the gap. Both are well ahead of the curve and are expected to claim more than three-quarters of digital usage time in the US.
Is CTV important to marketers, and how does it affect a brand?
Definitely yes. Display or video advertising is delivered via a streaming service while a viewer is watching a film, TV show or other video content on their connected TV device. The adverts can be delivered via the home screen of the device or via apps. For example, viewers can display ad banners while watching YouTube or Twitch content on a Connected TV device.
For brands navigating the digital advertising landscape with a minimum spend of 1000€, the marriage of CTV-to-mobile advertising and advanced attribution tools presents a compelling opportunity. This article explores the inherent potential of this approach, highlighting the use of AppsFlyer and Adjust, to emphasize both branding and turnover goals.
AppsFlyer and Adjust, as leading attribution tools, empower advertisers with precise tracking capabilities. This means understanding not just the number of impressions but the entire user journey. From CTV to mobile interactions, these tools provide a comprehensive view, enabling brands to make data-driven decisions that impact both branding and turnovers.
With CTV-to-mobile advertising, brands can seamlessly extend their narrative across screens, ensuring a consistent and engaging user experience. The integration of attribution tools allows advertisers to understand how users transition between devices, offering valuable insights into the effectiveness of cross-screen branding strategies. This synergy enhances brand recall and strengthens connections with the audience.
While branding remains crucial, the CPO focus ensures that the advertising investment directly contributes to tangible outcomes. Attribution tools play a pivotal role in decoding the customer journey, revealing which touchpoints lead to conversions. This granular understanding enables brands to optimize their strategies, ensuring that the minimum 1000€ budget is allocated for maximum turnover impact.
In conclusion, the strategic amalgamation of CTV-to-mobile advertising, a 1000€ budget, and attribution tools like AppsFlyer and Adjust provides a potent formula for brands seeking to not only enhance their branding efforts but also drive meaningful turnovers in the competitive digital landscape.
